A new design for a new era
Is technology really taking over the world? Well, it’s certainly taking over the consumer industry. As technology has been advancing over the last decade, many things are becoming more digitized. Brands are embracing it and putting everything on the web. Nearly every brand these days has at least a website, and most use social media.
In the pre-digital era, most avenues that brands explored to market themselves involved traditional methods, like TV adverts and billboards. Today, everything is available at the click of a button. So, it’s important for brands to embrace social media and the new technological era. However, there are so many different devices out there, with different ratios and dimensions. So, responsiveness is a key consideration.
A lot of content can be available to a consumer through technology, and digital platforms can have a lot of content to digest on its interfaces. Having an over-complicated logo could potentially overwhelm the consumer. Before, brands would not have this issue as there were limited places that the average consumer would be able to engage with brand content. Social media and the digital age has reversed this, with users able to visit a website or social media platform in a matter of seconds. Stripping a logo back can let the user focus on the content. And chances are, if the average consumer is on your website, they probably aren’t much attention to the amount of detail in your logo anyway!