Product & Packaging Archives - Zap Creative Ltd https://zapcreative.co.uk/portfolio_entries/food-and-drink/ Graphic Design & Creative Fri, 23 May 2025 05:09:25 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 Mockingbird Raw Press https://zapcreative.co.uk/work/mockingbird/ Wed, 13 Dec 2023 14:56:41 +0000 https://zapcreative.co.uk/?post_type=portfolio&p=9342 Doing no harm from branch to bottle

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Doing no harm from branch to bottle



A smoothie brand with a delicious product and a bold intention – to disrupt and challenge the premium smoothie market. Do No Harm is the philosophy at the heart of Mockingbird Raw Press, reflecting the ability of cold-press to transform fruit and vegetables into smoothies and juices without damaging its nutritional integrity or clean authentic taste.

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The Challenge

Gaining a foot hold in an established category with a clear market leader was a big challenge, especially with the premium price point required for the cold-press production process.

The Solution

Using minimal elegant layouts and maximising white space, the packaging both amplifies the purity of the product and stands out on the shelf against the colourful competition.

Services Provided

  • Packaging Design
  • Brochure Design
  • Press Adverts
  • POS
  • 3D Rendering & Visualisations
  • Infographics
  • Digital Banners & Animation
  • Presentations
  • Social Media Content

The Solution

Using minimal elegant layouts and maximising white space, the packaging both amplifies the purity of the product and stands out on the shelf against the colourful competition.

Services Provided

  • Packaging Design
  • Brochure Design
  • Press Adverts
  • POS
  • 3D Rendering & Visualisations
  • Infographics
  • Digital Banners & Animation
  • Presentations
  • Social Media Content

Product Innovations

Seasonal Products

Campaign

The Result

Mockingbird has outsold the established category leader* and has been recognised as one of the fastest growing beverage brands in the UK.


*Small Business’ Thirsty 30 2022 – the top fast growth beverage brands in the UK.

The Result

Mockingbird has outsold the established category leader and has been recognised as one of the fastest growing beverage brands in the UK.


*Small Business’ Thirsty 30 2022 – the top fast growth beverage brands in the UK.

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]]> Rheal Energy Bar https://zapcreative.co.uk/work/rheal-superfoods/ Wed, 22 Nov 2023 16:13:10 +0000 https://zapcreative.co.uk/?post_type=portfolio&p=11203 A delicious natural boost in a bar

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A delicious natural boost in a bar



After taking the Dragons Den by storm with offers from a whopping five out of five dragons, and seeing great success from their powdered drink supplement, Rheal Superfoods approached us to create the packaging for their delicious caffeinated energy bars.

Rheal superfoods

The Challenge

The brand had only previously existed in one product format, with a different purpose, so we needed to balance an approach that was both faithful to the brand and existing product range, and brought the energy concept to life on a very different canvas.

The Solution

After exploring a wide range of different design concepts with Rheal, we landed on creative route which featured a series of new watercolour illustrations, hero’d the unique caffeinated feature, and introduced a cleaner off-white background to aid legibility.

Services Provided

• Packaging design
• POS
• 3D Rendering & Visualisations
• Social Media Content

Rheal superfoods
Rheal superfoods
Rheal superfoods

The full range

Rheal superfoods
Rheal superfoods
Rheal superfoods
Rheal superfoods
Rheal superfoods

The Result

Rheal’s energy bars are now a key second product range to their offering. The product has helped the company grow from strength to strength, with new premises in the UK and branching out to a global audience.


The Result

Rheal’s energy bars are now a key second product range to their offering. The product has helped the company grow from strength to strength, with new premises in the UK and branching out to a global audience.

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]]> Moonsleeps https://zapcreative.co.uk/work/moonsleeps/ Wed, 22 Nov 2023 15:15:14 +0000 https://zapcreative.co.uk/?post_type=portfolio&p=11188 Natural products for a peaceful sleep

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Natural products for a peaceful sleep



Moonsleeps range of melatonin-free children’s sleep solutions have science, efficacy and safety at heart. It was created to make bedtime a breeze for parents and kids. The product line helps families transform bedtime from a battle to a joyful anticipation and happiness.

Moonsleeps

The Challenge

We were tasked with creating a fresh design concept for Moonsleeps, exploring themes like the moon, astrology, and dreams, alongside something with character that children would identify and engage with. The design needed to remain premium but also resonate with children.

The Solution

Employing a subdued color palette, we’ve crafted a range of unique character illustrations in abstract twilight settings, evoking a soft and comforting ambiance. Each character represents the child, and is depicted sleeping or resting within a cosmic or night time dream-like setting. The playful illustrations included faces on the stars and moon which represents the parent, watching over the sleeping character.

Services Provided

  • Brand Identity
  • Character Illustration
  • Packaging
  • 3D Rendering & Visualisations
  • Presentation Design

The Result

The brand is awaiting US release, but the suite of products and associated illustrations were well received with positive feedback from adults and children alike.  

The Result

The brand is awaiting US release, but the suite of products and associated illustrations were well received with positive feedback from adults and children alike.

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]]> Pleese Freezecakes https://zapcreative.co.uk/work/pleese-freezecakes/ Fri, 17 Nov 2023 18:24:43 +0000 https://zapcreative.co.uk/?post_type=portfolio&p=10939 Deliciously disruptive desserts

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Deliciously disruptive desserts



Pleese’s delicious products are not only innovative and unique, but they have the wow factor and look amazing. In 2023 Pleese Group decided to rebrand, alongside launching their first consumer product, Freezecakes. Armed with their new product range, passion for innovation, and a strong community following, they began their mission to become the world’s most exciting new dessert brand.

freezecakes OOH

The Challenge

While they had cultivated a very strong social following by creating amazing and unusual concoctions on social media, the objective was to diversify the product range and extend their appeal to a broader consumer market, whilst differentiating from established household names such as Haagen Dazs and Ben & Jerry’s.

The Solution

The competition largely adopt a classical and traditional aesthetic. Whilst many explore innovative flavour variations, they play it safe with their appearance. The rebrand positioned the product as a bold, edgy, disruptive challenger brand that has a personal feel, and amplified the creativity of the business with a hand drawn mish-mash aesthetic.

Services Provide
• Brand Strategy & Design
• Packaging Design
• 3D Rendering & Visualisations
• Iconography
• Illustration
• Social Media Content

Pleese freezecakes

freezecakes

pleese
pleese
pleese
pleese
pleese
pleese

Watch the Freezecakes launch post

The Result

The product instantly gained listings in Waitrose and Co-operative supermarkets throughout the UK, and has enjoyed a cult following on social media.

The Result

The product instantly gained listings in Waitrose and Co-operative supermarkets throughout the UK, and has enjoyed a cult following on social media.

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]]> Sydney Beer Co https://zapcreative.co.uk/work/sydney-beer-co/ Tue, 14 Nov 2023 15:54:19 +0000 https://zapcreative.co.uk/?post_type=portfolio&p=11334 Going global with Sydney's premium lager

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Going global with Sydney’s premium lager



Sydney Beer Co. was established with a simple purpose: to produce Sydney’s Premium Lager. A beer Sydneysiders would be proud to call their own. Since 2016 Sydney Beer Co. have been fuelled by a belief that their iconic city deserved a locally owned Premium Lager as an alternative to the mainstream Asian and European brands that dominate the market.

The Brief

Give the brand a premium appeal, targeted initially at the discerning demographic of trendy consumers in Sydney, and then at a global audience, riding the wave of aspirational living associated with the city and it’s culture. With the imminent launch of new products in the range, we needed to arm the brand with tools to cement it’s premium positioning and capture the essence of Sydney.

Services Provided

• Logo Evolution
• Brand Guidelines
• Powerpoint Template
• Packaging design
• Press Adverts
• Magazine Adverts
• Point of Sale

sydney

The Solution

By working into the typography and composition, setting rules and consistencies across the brand execution, and introducing subtle touches such as a script typeface for the term “premium” and touches of metallic gold, we have he brand has significantly heightened it’s perception of the product’s quality. This approach allowed us to amplify the prominence of the flavour names, and to introduce of distinct colours for each product, serving as a visual cue to differentiate between the different product offerings.

The Result

The brand refresh has been a huge success, preserving the core recognisable brand elements that uphold its minimalistic appeal, while helping re-position the product to a premium and global market. This strategic approach has been the catalyst for a period of sustained growth, paving the way for imminent product innovations.


The Result

The brand refresh has been a huge success, preserving the core recognisable brand elements that uphold its minimalistic appeal, while helping re-position the product to a premium and global market. This strategic approach has been the catalyst for a period of sustained growth, paving the way for imminent product innovations.


“James and the team at Zap Creative have been awesome to work with. Their work is of the highest quality and the time and effort placed into understanding our brand and the direction we were heading shows in their execution.”


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Matt Siely, Co-Founder, Sydney Beer Co.


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Matt Siely
Co-Founder, Sydney Beer Co.


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]]> Reel Paper https://zapcreative.co.uk/work/reel-paper/ Sun, 05 Nov 2023 23:49:13 +0000 https://zapcreative.co.uk/?post_type=portfolio&p=10335 Bamboo paper that makes Reel change

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Bamboo Paper That Makes Reel Change



Reel Paper is a sustainable tree-free toilet paper, with a mission to change our toilet paper & paper towels for good. Their 100% bamboo product changes the way we think about toilet paper, their activity helps to stop deforestation and every purchase helps to restore forests around the world.



The Challenge

They had developed a stunning identity and were looking for a creative partner to help grow the brand and produce collateral across a range of mediums, and to get the product to market in US superstores.

The Solution

We redesigned the product packaging and messaging to resonate with an in-store audience, created some stunning gift box packages to aid investment conversations, and produced a suite of social media collateral to both promote the message and help the audience create their own content online.

Services Provided

• Campaign Creative
• Packaging design
• Social Media Content
• 3D Rendering & Visualisations
• Digital Banners & Animation
• Illustration
• Iconography

Social Media and Animation


reel
reel
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reel

The Result

The brand has gained investment and seen steady growth in a luxury product sector during a turbulent economy. But the impact doesn’t end there: every purchase helps families around the world gain access to clean toilets.

The Result

The brand has gained investment and seen steady growth in a luxury product sector during a turbulent economy. Our impact doesn’t end there, every purchase helps families around the world gain access to clean toilets.

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]]> Top of the Mornin’ Coffee https://zapcreative.co.uk/work/totm/ Sat, 23 Sep 2023 15:35:14 +0000 https://zapcreative.co.uk/?post_type=portfolio&p=11247 A fresh new coffee with a fresh new brand

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A fresh new coffee with a fresh new brand



Top Of The Mornin’ Coffee is a venture started by Youtuber Jacksepticeye, a coffee enthusiast on a mission to sprinkle a little extra sunshine into your daily cup, with its organic craft-roasted coffee blends.

The Challenge

After inheriting the brand we completed a range of creative pre and post launch, assisting in meeting critical packaging deadlines, engaging the consumer audience through press advertisements, and equipping the sales team with compelling presentation decks.

Services Provided

• Packaging design
• 3D Rendering & Visualisations
• Powerpoint Template
• Press Adverts
• Point of Sale

The Result

The brand has been a huge D2C success leveraging the YouTube platform and other social channels, and in it’s first year is already expanding the product range into further coffee blends, cold brews, and other drinks.



“Zap are my secret weapon. When growing brands at speed where design and creative matters, there’s no better ally.”


–

Hugh Thomas | CEO


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Hugh Thomas
CEO


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]]> Up & Go https://zapcreative.co.uk/work/upandgo/ Fri, 05 Aug 2022 14:55:29 +0000 https://zapcreative.co.uk/?post_type=portfolio&p=9459 Shaking up your morning

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Shaking up your
morning



Up&Go are all about making breakfast time as easy as possible, with a delicious, healthy and filling breakfast on the go, that’s aimed at the whole family. While the audience is youthful and firmly family focussed, the purchasing decision is often made the parent, so had to reach a broad demographic.

The Challenge

Having worked on the brand extensively for many years, we were tasked with taking their brand refresh to the next level to shake up a stagnant market. This included a new line of packaging designs, a website design and a range of digital and in-store promotions.

The Solution

Using a range of colourful graphic devices and active youthful photography, we successfully implemented the revised look and feel across a wide range of mediums. This helped the product with crave appeal on the shelf, while engaging a youthful audience online.

Services Provided

• Packaging design
• POS
• 3D Rendering & Visualisations
• Website design
• HTML Emails
• Digital Banners & Animation
• Presentations
• Social Media Content

Flavour animations

Innovations

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The Result

Up&Go have successfully relaunched the brand across supermarkets and convenience stores across the UK and increased their digital audience.


The Result

Up&Go have successfully relaunched the brand across supermarkets and convenience stores across the UK and increased their digital audience.

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]]> Savse https://zapcreative.co.uk/work/savse/ Fri, 05 Aug 2022 14:46:27 +0000 https://zapcreative.co.uk/?post_type=portfolio&p=9405 Nutritious drinks bursting with character

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Nutritious drinks bursting with character



The Savse cold-pressed unpasteurised smoothie had a fantastic product but the brand was in need of a rebirth, to re-engage a new segment of the market. The name is a Georgian word meaning ‘crammed full of goodness’. This characterised the product well as the cold-pressed production process means it is literally alive with nutrients, as opposed to pasteurised products which kills a lot of the nutrients.

savse

The Challenge

We were briefed with creating a new brand identity and packaging design that conveyed the feeling that the product was alive inside and full of nutrition, due to the cold-pressed production process. We needed to come up with a way of communicating this whilst also differentiating from the competition, who were largely focussed on the ingredients and flavour.

The Solution

We chose to use unique playful animal illustrations to symbolise the character of the brand, the freshness of the product and the energy that it gives the consumer. A series of animal characters were developed and refined, alongside a brand world which was exploding with colour and vibrant graphical landscapes.

Services Provided

  • Brand Development
  • Character Illustration
  • 3D Rendering & Visualisations
  • Presentation Design

Character Illustration

savse sketches
savse

Product Packaging

berry
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citrus
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orange
strawberry

social

The Result

The vibrant colourful brand is still at the concept phase and we’re looking forward to seeing it make a splash on supermarket shelves.  

The Result

The vibrant colourful brand is still at the concept phase and we’re looking forward to seeing it make a splash on supermarket shelves.  

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]]> Hippeas https://zapcreative.co.uk/work/hippeas/ Mon, 24 Feb 2020 10:01:18 +0000 https://zapcreative.co.uk/?post_type=portfolio&p=5108 Giving peas a chance

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Giving peas
a chance



Hippeas came to us as an emerging snack brand with global ambitions, to encourage health conscious consumers to consider alternative snacks, and to ‘Give Peas a Chance’.

scattered packs
veedub


The Challenge

Having developed a strong brand identity, Hippeas were looking for a creative partner to help grow the brand and produce collateral across a range of mediums, in both UK and US markets.

mailer
Give Peas A Chance

The Solution

Working closely with teams on both sides of the Atlantic we have maintained consistency and craftsmanship across the brand collateral, and produced a wide range of successful creative material.

Services Provided

  • Campaign Creative
  • Logo Design
  • Brochure Design
  • Packaging design
  • Billboards
  • Direct Mail
  • Press Adverts
  • Exhibition & Set Design
  • POS
  • Signage
  • 3D Rendering & Visualisations
  • Infographics
  • Website design
  • HTML Emails
  • Digital Banners & Animation
  • Presentations
  • Social Media Content

Campaign Creative

Peas Love & football
Back to school
NYNV
Halloween
Summer of Love
Cheetohs


Animation





The Result

We have helped Hippeas establish themselves in most US and UK supermarkets, every Starbucks in the US and many other outlets. They have evolved from a niche snack brand to a large global force in the health food market.


The Result

We have helped Hippeas establish themselves in most US and UK supermarkets, every Starbucks in the US and many other outlets. They have evolved from a niche snack brand to a large global force in the health food market.


“Only positive feedback on the services provided by Zap. Working with a global team with a lot of stakeholders, and sometimes under very tight deadlines, the design delivery and creative is consistently excellent. They care about their output, try to evolve and push boundaries, and are a very nice team to work with.”


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Olly Horner, CMO, Hippeas


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Olly Horner
CMO, Hippeas


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