Freight branding,
supremely handled.

Supreme Freight are an independent global shipping company with a big focus on service and professionalism, and even bigger plans for growth.

Keen to promote their brand values and offering to the world, Supreme commissioned us to create a full rebrand, and implement it on their website as well as a wide range of other collateral.

Services Provided

Logo Design
Brand Development
Website Design
Website Development
HTML Emails
Ebook design
Social Media Content
SEO & Google Adwords
Direct Mail

The Challenge

Their clients knew them for one or two services, and not for the wide range of freight forwarding services they could offer. Supreme had built up a successful business with minimal branding, so in order to communicate their range of services with their prospects effectively, we needed to build everything from the ground up.

The Solution

The brand visualises the ‘Supreme effect’. This is the impact that Supreme have, professionally and seamlessly managing a containers journey at every phase. It’s visualised using multi-layered beams of moving light, which follow the shipment through every phase of it’s journey. It effectively communicates the comprehensive range of services that Supreme undertake to get a container from A to B safely and securely.

We produced a huge range of material to launch the brand, and we’ve since helped Supreme to regularly reach their audience through a range of touch points including social media, HTML newsletters, and Google Adwords.

Creative Collateral

The Result

New customer enquiries have more than doubled after the launch of the website, and the continued efforts promoting with paid search and digital newsletters has seen that growth continue to rise.

We didn‘t appreciate the huge difference our brand and online presence would make to the level of new business enquiries we can generate. We’re really proud of our brand, and our website is our shop window, we couldn’t be without it. James and the team at Zap continue to do a fantastic job with it.

Ashley Archdeacon, Director, Supreme Freight

Ashley Archdeacon
Director, Supreme Freight