Going global with Sydney’s premium lager

Sydney Beer Co. was established with a simple purpose: to produce Sydney’s Premium Lager. A beer Sydneysiders would be proud to call their own. Since 2016 Sydney Beer Co. have been fuelled by a belief that their iconic city deserved a locally owned Premium Lager as an alternative to the mainstream Asian and European brands that dominate the market.

The Brief

Give the brand a premium appeal, targeted initially at the discerning demographic of trendy consumers in Sydney, and then at a global audience, riding the wave of aspirational living associated with the city and it’s culture. With the imminent launch of new products in the range, we needed to arm the brand with tools to cement it’s premium positioning and capture the essence of Sydney.

Services Provided

• Logo Evolution
• Brand Guidelines
• Powerpoint Template
• Packaging design
• Press Adverts
• Magazine Adverts
• Point of Sale

The Solution

By working into the typography and composition, setting rules and consistencies across the brand execution, and introducing subtle touches such as a script typeface for the term “premium” and touches of metallic gold, we have he brand has significantly heightened it’s perception of the product’s quality. This approach allowed us to amplify the prominence of the flavour names, and to introduce of distinct colours for each product, serving as a visual cue to differentiate between the different product offerings.

The Result

The brand refresh has been a huge success, preserving the core recognisable brand elements that uphold its minimalistic appeal, while helping re-position the product to a premium and global market. This strategic approach has been the catalyst for a period of sustained growth, paving the way for imminent product innovations.

The Result

The brand refresh has been a huge success, preserving the core recognisable brand elements that uphold its minimalistic appeal, while helping re-position the product to a premium and global market. This strategic approach has been the catalyst for a period of sustained growth, paving the way for imminent product innovations.

“James and the team at Zap Creative have been awesome to work with. Their work is of the highest quality and the time and effort placed into understanding our brand and the direction we were heading shows in their execution.”

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Matt Siely, Co-Founder, Sydney Beer Co.

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Matt Siely
Co-Founder, Sydney Beer Co.

Going global with Sydney’s premium lager

The Result

The Result

“James and the team at Zap Creative have been awesome to work with. Their work is of the highest quality and the time and effort placed into understanding our brand and the direction we were heading shows in their execution.”

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Let’s work
together

Let’s work
together

Going global with Sydney’s premium lager

The Result

The Result

“James and the team at Zap Creative have been awesome to work with. Their work is of the highest quality and the time and effort placed into understanding our brand and the direction we were heading shows in their execution.”

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Let’s work together

Let’s work together

Let’s work
together

Let’s work
together