One-day contact lenses made for more

MyDay are CooperVision’s high-performance one-day contact lense range. They allow the wearer to enjoy premium vision correction, comfort, health and convenience in a daily contact lens, benefits previously reserved for prescriptions or budgets. MyDay are the first complete family of high performance contact lenses.

The Objective

CooperVision had ambitious growth plans for their MyDay lens range, and needed a creative campaign to help them achieve this. A creative concept was needed to anchor the marketing communications to, which needed to work to two very distinct global audiences – the contact lens wearers, and the ECP’s that prescribe them.

Coopervision_MFMM_Half Width Image 2-elementor-io-optimized

The Objective

CooperVision had ambitious growth plans for their MyDay lens range, and needed a creative campaign to help them achieve this. A creative concept was needed to anchor the marketing communications to, which needed to work to two very distinct global audiences – the contact lens wearers, and the ECP’s that prescribe them.

Coopervision_MFMM_Half Width Image 1-elementor-io-optimized

The Solution

Working with the Loveable Creative, we visualised the Made for more concept, which amplified the fact that more patients than ever can have the high performance features they want and ECPs can fit with confidence. The distinct MyDay watercolour orbs were recreated, bringing them into a dynamic 3D visual environment alongside aspirational and active lifestyle imagery.

Services Provided

• Campaign Creative
• Distribution Mailers
• Brand Guidelines
• Powerpoint Sales Aid
• Social Media Graphics
• Animated Web Banners
• Trade Video
• Print Adverts
• Point of Sale

Services Provided

• Campaign Creative
• Distribution Mailers
• Brand Guidelines
• Powerpoint Sales Aid
• Social Media Graphics
• Animated Web Banners
• Trade Video
• Print Adverts
• Point of Sale

The Result

The campaign was a huge success. Off the back of a global marketing campaign the MyDay contact lens sales went far beyond their projected target, exceeding expectations.

The Result

The campaign was a huge success. Off the back of a global marketing campaign the MyDay contact lens sales went far beyond their projected target, exceeding expectations.

One-day contact lenses made for more

The Result

The Result

Let’s work
together

Let’s work
together

One-day contact lenses made for more

The Result

The Result

Let’s work together

Let’s work together

Let’s work
together

Let’s work
together