The end of the template?
Possibly with this in mind, it seems Nike may be abandoning this template, in a recent twitter discussion Nike’s senior Director of Global Communication Heidi Burgett stated the following,
“We’re ditching the templates. For the 2020 kits, Nike designers had 65 chassis options available to them across varying necklines, sleeves, cuffs, badge placement, etc. From hand-drawn prints to custom fonts, each team’s look will be its own”.
Alongside this, fans were treated to future kit designs which had fans of both football and design purring with delight. The designs are bold, ambitious and relevant to the clubs and countries they represent. They look flashier then Neymar pulling off a triple elastico, while simultaneously giving fans something that resonates with them.
Having an identity is something to be embraced and cherished, this move away from the template is a move towards giving fans their identity back however, it also takes the chains off the creative team and lets them showcase what they’re about.
Happy designers = happy fans = more shirts sold. What’s not to love!