Now let’s come back to modern day and away from the movies and into branding. As of the last decade or so, simple type animation has been on the rise within the brand landscape, with formats such as Instagram and TikTok boosting video/animated posts over static posts via their algorithm giving even more reasons for brands to push animated advertisements. This can be seen across many brands such as Apple, Coca Cola, Burger King, McDonalds, Size, Nike, and brands Zap Creative work with such as Mockingbird and Up & Go. Animation skills, simple or complex, are now sought-after skills when on the lookout for new talent.
Just adding that element of animation allows your content to stand out. Most retail store fronts now have digital screen, most highstreets have digital advertisement boards and even in the big cities, whole walls and city centres are covered with digital screens and fighting for your attention.
So, in conclusion whether you have noticed it or not, animation has become easily accessible and a vital part of the advertisement landscape and something you should be taking full advantage of.