We are 10!

By James Golding

ZAP are ten years young this month! Doesn’t sound like a big number, but it’s an important threshold for us as a team.

How did we get here?

It’s one of those questions you ask yourself when you’re starting out – where will we be in ten years? What will the business look like? What kind of work will we be doing?

Well, we certainly didn’t anticipate everything, especially recently. The last 12 months has taught us many lessons but first and foremost to assume nothing and prepare for everything. Crazy stuff happens, and the world really doesn’t care about our plans!

Wouldn’t it be great to be able to say we had a clear roadmap to this point and have achieved everything we wanted to. Unfortunately, it’s simply not the case. We have evolved in many ways in the last ten years, reacted to change and opportunity, and helped a lot of people and companies make their mark. But it certainly hasn’t been a watertight ten year plan guiding us to this point.

Yes, a journey of 1000 miles starts with a single step…

…but until you’ve walked a few paths, how can you truly know which is the right one? We’ve worked in a wide range of industries over the last ten years, with a wide range of clients and businesses. We’re fortunate to have incredible clients who are a joy to work with, who respect and trust us, and who’s work we love to do. It feels a bit arrogant to say, but we know what kind of clients and work we want to pursue now. We know where we want to go, and even though it’s going to be a long journey, we’re on the right path.

We’ve also become firm believers that we have a responsibility as a functioning business and as a team of visual communicators to use our time and resources for good causes, and are extremely proud and passionate of our Design For Good programme.

So we’ve developed a clear vision and made big plans for the next 10 years, to build on the amazing team we’ve now got, and to better serve the fantastic clients that we’re extremely grateful to have. Can’t be sure if we’ll achieve everything we want to in that time, but we’ll have fun trying, we’ll do some great work, and work with some great people. Thoroughly looking forward to the next 10!

“It’s not about the Destination, it’s about the journey.”

Ralph Waldo Emerson

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