All together
at Beaulieu

We are spoilt for choice in the New Forest area when it comes to family days out. Beaulieu has been one of the leading visitor attractions in the UK for many years, but were looking to gain significant growth in the New Forest tourism market and refresh their image to gain a broader appeal.

The Challenge

We needed to communicate Beaulieu’s unique and diverse offering which includes the motor museum, the Abbey, children’s play area, palace house, and monorail, to name a few. There’s no place quite like Beaulieu, with it’s eclectic mix of attractions it’s a unique place to bring the family together and offers something for everyone. However, while this diversity was a huge strength, it presented an enormous communications challenge.

The Solution

The answer was togetherness. Not only the combination of unique historical attractions, but also the connection you get as a family when you visit a place where no one is compromising on their day out.

The logo was a painstakingly tweaked and crafted combination of typefaces from different era’s and attractions at Beaulieu. From monastic scrolls to 60’s motor racing posters, to cursive typography found in Lady Montague’s textile exhibition, we combined a range of relevant typefaces to create something both unique and representative of a coming together of different era’s, much like the place itself.

Images & Photography

The updated Beaulieu photography was produced to promote togetherness using natural style and colours, as well as communicating a sense of place.

Typography

The fonts chosen allow communication in a variety of different tones, whilst maintaining consistency. They were chosen for their charm and character, and feeling of times gone by, whilst maintaining an element of modernism.

Colour Palette

The colours were selected from a range of imagery and inspiration sources around the Beaulieu site. Rather than picking individual colours we selected a range within each colour to give maximum flexibility when talking to different audiences.

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Services Provided

• Brand Development
• Logo Design
• Brochure Design
• Billboards
• Press Adverts
• Signage
• Website design
• HTML Emails
• Digital Banners & Animation
• Campaign Creative