Inspiring people to unlock their potential

Catalyst transformed an empty warehouse on an industrial estate into a bespoke Personal Training and Group Training facility with innovative equipment and highly qualified staff, and have gone from strength to strength helping a wide range of customers to achieve their fitness goals.


The Challenge

Catalyst had developed from the plucky start up to the leading fitness centre in the area, and needed a brand to inspire existing customers and excite new prospects. Authenticity was the key part of this brief, in order to make an impact with an audience who are real people and not all professional athletes it needed to feel genuine and achievable for anyone.

The Solution

We created a consistent and versatile visual style and a series of motivational messaging to promote individual areas of the business. Using photography of existing Catalyst customers and some highly stylised photographic and typographic treatments, we made heroes of everyday people and helped to position Catalyst’s service as both aspirational and approachable.

Services Provided

  • Campaign Creative
  • Logo Design
  • Brand Development
  • Brochure Design
  • Press Adverts
  • Signage
  • 3D Rendering & Visualisations
  • Website design
  • Digital Banners & Animation
  • Social Media Content

Social Creative

7 in 7

The Result

Since the introduction of the new brand, retention is up and new customer enquiries have increased, as well as improved levels of engagement with existing customers.