Rethinking greetings
cards for good enables people to give a greetings card alongside the gift of real change, in the form of a charity donation to a worthy cause. We were approached to deliver a brand positioning workshop and visual identity that would inspire people to positively rethink gifting.


The Challenge

The online greeting card market was well established and Cauuuse’s audience were open to the idea of charity gifting, but there was a lack of trust for charity models. We needed to create a brand that inspired trust and worth, was sophisticated enough to be retained by the recipient, and felt personal.

The Solution

A hand-drawn approach was adopted to reflect the artistic side of Cauuuse’s gifts as well as the human and personal nature of gifting. We created a series of fun, ownable icons and graphical gestures to help identify the brand, as well as communicate its mission and goals.

Services Provided

Logo Design
Brand Strategy and Design
OOH Visualisations
Clothing & Accessories
Social Media Content

cauuuse font
Cauuuse Case Study image

Brand in action

cauuuse phone

The Result

The brand launched late 2023, with a wide range of illustrated card designs and an online presence ready not just challenge the big greeting card players, but disrupt the marketplace for good.

Only positive feedback on the services provided by Zap. Working with a global team with a lot of stakeholders, and sometimes under very tight deadlines, the design delivery and creative is consistently excellent. They care about their output, try to evolve and push boundaries, and are a very nice team to work with.

Olly Horner, CMO, Hippeas