Rethinking greetings
cards for good

Cauuuse.com enables people to give a greetings card alongside the gift of real change, in the form of a charity donation to a worthy cause. We were approached to deliver a brand positioning workshop and visual identity that would inspire people to positively rethink gifting.

The Challenge

The online greeting card market was well established and Cauuuse’s audience were open to the idea of charity gifting, but there was a lack of trust for charity models. We needed to create a brand that inspired trust and worth, was sophisticated enough to be retained by the recipient, and felt personal.

The Solution

A hand-drawn approach was adopted to reflect the artistic side of Cauuuse’s gifts as well as the human and personal nature of gifting. We created a series of fun, ownable icons and graphical gestures to help identify the brand, as well as communicate its mission and goals.

Services Provided

• Logo Design
• Iconography
• Brand Strategy and Design
• OOH Visualisations
• Clothing & Accessories
• Packaging
• Social Media Content

Brand in action

The Result

The brand launched late 2023, with a wide range of illustrated card designs and an online presence ready not just challenge the big greeting card players, but disrupt the marketplace for good.

“Only positive feedback on the services provided by Zap. Working with a global team with a lot of stakeholders, and sometimes under very tight deadlines, the design delivery and creative is consistently excellent. They care about their output, try to evolve and push boundaries, and are a very nice team to work with.”

–

Olly Horner, CMO, Hippeas

Rethinking greetings
cards for good

Brand in action

The Result

–

Let’s work
together

Let’s work
together

Rethinking greetings cards for good

Brand in action

The Result

–

Let’s work together

Let’s work together

Rethinking greetings
cards for good

Let’s work
together

Let’s work
together