Visualising marketing
for industry

As a marketing communications agency specialising in support for industrial manufacturing companies, Coda needed an identity that would creatively resonate with its clients’ subject matter while celebrating the beauty of precision.

The Challenge

Coda needed an identity that positioned it as the creative specialist in an industry driven by precision and excellence. Their existing branding had become somewhat disjointed and lacked a cohesive voice. The challenge was to craft a new identity that balanced accuracy with their passion for the sector, while enabling the creation of consistently voiced assets.

The Solution

We created a brand language based on a unique combination of line weights, called the Coda Code, which could be duplicated, stacked, and manipulated to generate endless patterns and backgrounds. These ‘remixes’ could exist independently or within imagery, interacting with both subjects and scenes.

This approach gave Coda a distinctive visual language – perfect for a sector focussed on repetition and accuracy.

Services Provided

  • Identity Design
  • Logo Design
  • Print Design
  • Press Adverts
  • Animation
  • Website design & UX

The Result

We produced a brand for coda that was enriched by industrial inspiration. We pushed this work forward on the web where we expanded the brand output and created a site that was focussed on creating a seamless goal focussed experience.

The Result

We produced a brand for coda that was enriched by industrial inspiration. We pushed this work forward on the web where we expanded the brand output and created a site that was focussed on creating a seamless goal focussed experience.

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