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As a marketing communications agency specialising in support for industrial manufacturing companies, Coda needed an identity that would creatively resonate with its clients’ subject matter while celebrating the beauty of precision.

The Challenge

Coda needed an identity that positioned it as the creative specialist in an industry driven by precision and excellence. Their existing branding had become somewhat disjointed and lacked a cohesive voice. The challenge was to craft a new identity that balanced accuracy with their passion for the sector, while enabling the creation of consistently voiced assets.

The Solution

We created a new identity by redrawing their existing one, letter by letter, to instil a sense of repetition and accuracy.  We then developed a brand language based on a unique combination of line weights, called the Coda Code, which could be duplicated, stacked, and manipulated to generate endless patterns and backgrounds.

These ‘remixes’ could exist independently or within imagery, interacting with both subjects and scenes.

This approach gave Coda a distinctive visual language – perfect for its sector and full of the creativity for which it is known.

Services Provided

Identity Design
Campaign Creative
Logo Design
Brochure Design
Packaging design
Billboards
Direct Mail
Press Adverts
Exhibition & Set Design
POS
Signage

The Result

We produced a brand for coda that was rich in industrial process inspiration. We pushed this work forward on the web where we expanded the brand output and created a site that was focussed on creating a seamless goal focussed experience.

The Result

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The Result

The Result

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut maximus eros quam, et eleifend odio interdum eu. Cras sed leo ut risus eleifend accumsan ac in sapien. Nulla pulvinar neque sit amet dolor mattis, vel laoreet orci laoreet. Aenean odio.”

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The Result

The Result

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut maximus eros quam, et eleifend odio interdum eu. Cras sed leo ut risus eleifend accumsan ac in sapien. Nulla pulvinar neque sit amet dolor mattis, vel laoreet orci laoreet. Aenean odio.”

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Let’s work together

Let’s work together

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Let’s work
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Let’s work
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