Contact lenses that help protect our oceans

Single-use plastics are a significant global issue, and CooperVision have put sustainability and environmental responsibility at the top of their agenda. In partnership with Plastic Bank they managed to make their disposable one-day contact lenses plastic neutral, an amazing achievement, and one which required a global awareness campaign.

The Objective

We needed to help drive awareness on CooperVisions sustainability activity and Plastic Neutrality, so consumers were more positive about the prospect of using one-day contact lenses. We also needed to give eye care practitioners and private label suppliers the tools to delight their patients and provide a promote the achievement.

The Solution

We developed a highly visual campaign alongside Loveable Creative which aligned with the CooperVision watercolour brand world, which is clear, simple and powerful – a celebration of the sea. Our visuals took the natural beauty of the oceans and marine life, and visually and artistically portrayed is in all it’s majesty.

Services Provided

• Master Key Visuals
• Distribution Mailers
• Brand Guidelines
• Powerpoint Template
• Social Web Banners
• Trade Video
• Magazine Adverts
• Point of Sale

The Result

The campaign featured across the UK and globally on a wide range of key visuals including leaflets, sales aids, and targeted social static & animated digital banners, all helping differentiate CooperVision in the contact lens market and promote their message of environmental responsibility.

The Result

The campaign featured across the UK and globally on a wide range of key visuals including leaflets, sales aids, and targeted social static & animated digital banners, all helping differentiate CooperVision in the contact lens market and promote their message of environmental responsibility.

“James and the team at Zap Creative have been awesome to work with. Their work is of the highest quality and the time and effort placed into understanding our brand and the direction we were heading shows in their execution.”

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Matt Siely, Co-Founder, Sydney Beer Co.

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Matt Siely, Co-Founder,
Sydney Beer Co.

Contact lenses that help protect our oceans

The Result

The Result

“James and the team at Zap Creative have been awesome to work with. Their work is of the highest quality and the time and effort placed into understanding our brand and the direction we were heading shows in their execution.”

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Let’s work
together

Let’s work
together

Contact lenses that help protect our oceans

The Result

The Result

“James and the team at Zap Creative have been awesome to work with. Their work is of the highest quality and the time and effort placed into understanding our brand and the direction we were heading shows in their execution.”

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Let’s work together

Let’s work together

Let’s work
together

Let’s work
together