Real rum for
real people

Cut rum are a brand all about cutting the nonsense from alcohol marketing, and just enjoying really good premium rum with like minded people. Having worked with them for several years, we were tasked with bringing the brand to life online and on their ‘ready to drink’ canned cocktails.

The Challenge

Connecting with an audience that doesn’t want to be marketed to required serious cut through, and we needed to identify a photographic style and work within the existing visual identity to make that happen.

The Solution

Working with a distinctive and well thought out brand which used redactions as a visual metaphor for getting to the point with what they want to say, we looked at different ways of utilising these to become a window into imagery, as well as working over lifestyle imagery.

Services Provided

Website design
Website development
Print
Packaging design
3D rendering
Direct mail

The Solution

Working with a distinctive and well thought out brand which used redactions as a visual metaphor for getting to the point with what they want to say, we looked at different ways of utilising these to become a window into imagery, as well as working over lifestyle imagery.

Services Provided

Website design
Website development
Print
Packaging design
3D rendering
Direct mail

The Result

Through a distinctive digital presence, bold packaging and a consistent visual language, we helped Cut Rum translate their straight talking brand into the real world. The work created a clear and confident identity across web, packaging and print, helping the brand connect with like minded drinkers.

The Result

Through a distinctive digital presence, bold packaging and a consistent visual language, we helped Cut Rum translate their straight talking brand into the real world. The work created a clear and confident identity across web, packaging and print, helping the brand connect with like minded drinkers.

Real rum for
real people

The Result

The Result

Let’s work
together

Let’s work
together

Real rum forreal people

The Result

The Result

Let’s work together

Let’s work together

Real rum for
real people

Let’s work
together

Let’s work
together