Natural products for a peaceful sleep

Moonsleeps range of melatonin-free children’s sleep solutions have science, efficacy and safety at heart. It was created to make bedtime a breeze for parents and kids. The product line helps families transform bedtime from a battle to a joyful anticipation and happiness.

The Challenge

We were tasked with creating a fresh design concept for Moonsleeps, exploring themes like the moon, astrology, and dreams, alongside something with character that children would identify and engage with. The design needed to remain premium but also resonate with children.

The Solution

Employing a subdued color palette, we’ve crafted a range of unique character illustrations in abstract twilight settings, evoking a soft and comforting ambiance. Each character represents the child, and is depicted sleeping or resting within a cosmic or night time dream-like setting. The playful illustrations included faces on the stars and moon which represents the parent, watching over the sleeping character.

Services Provided

  • Brand Identity
  • Character Illustration
  • Packaging
  • 3D Rendering & Visualisations
  • Presentation Design

The Result

The brand is awaiting US release, but the suite of products and associated illustrations were well received with positive feedback from adults and children alike.  

The Result

The brand is awaiting US release, but the suite of products and associated illustrations were well received with positive feedback from adults and children alike.