A brand telling stories that move people

The National Motor Museum holds a unique world-class collection of vehicles. They wanted a brand that would help them share the stories of motoring and the spirit of their vehicles, past and future, in a way that entertains and inspires people of all ages, backgrounds and levels of interest in motoring.

The Challenge

The brand needed to visualise the invisible spirit of the museum, and the sense of motion both in the vehicles and in the evolution of motoring itself. It’s impressive collection is vast and continually evolving – no single vehicle could adequately represent it, or embody the many stories of progress and innovation. We also needed to be mindful that as a museum, and that in many uses the brand is not the hero – the exhibits are. The challenge was to find a way to visually symbolise the story of motoring evolution that was both sophisticated and emotive, bold when it needs to be and recessive when it doesn’t.

The Solution

We developed a brand that celebrates the stories that move people by visualising the concept of motion, and the journey of motoring. Inspired by vintage motoring posters, we developed a suite of roads and speed lines – swooping, dipping and cornering around copy and images to bring energy and momentum when needed. The simple but dynamic logo is positioned over three distinct lines of traffic that are constantly changing position and in motion whenever possible.

Services Provided

Identity Design
Brand Strategy
Copywriting
Animation
Leaflets
Signage

Strategic creative direction from Loveable

The Result

After a successful launch and positive reception, the brand has been rolled out throughout the museum and across a range of merchandise, digital platforms, printed material and roadshow collateral.

The Result

After a successful launch and positive reception, the brand has been rolled out throughout the museum and across a range of merchandise, digital platforms, printed material and roadshow collateral.

“It has been marvellous working with your creative team on a brand that builds on the heritage of the National Motor Museum, but will give us a crisp, fresh contemporary look – and a brand identity which will be extremely flexible, both on-site at Beaulieu, at our roadshow events and online.”

–

Bryn Jones, Marketing & Communications Officer, The National Motor Museum Trust

–

Bryn Jones
Marketing & Communications Officer, The National Motor Museum Trust

A brand telling stories that move people

The Result

The Result

“It has been marvellous working with your creative team on a brand that builds on the heritage of the National Motor Museum, but will give us a crisp, fresh contemporary look – and a brand identity which will be extremely flexible, both on-site at Beaulieu, at our roadshow events and online.”

–

–

Let’s work
together

Let’s work
together

A brand telling stories that move people

The Result

The Result

“It has been marvellous working with your creative team on a brand that builds on the heritage of the National Motor Museum, but will give us a crisp, fresh contemporary look – and a brand identity which will be extremely flexible, both on-site at Beaulieu, at our roadshow events and online.”

–

–

Let’s work together

Let’s work together

Let’s work
together

Let’s work
together