A delicious natural boost in a bar

After taking the Dragons Den by storm with offers from a whopping five out of five dragons, and seeing great success from their powdered drink supplement, Rheal Superfoods approached us to create the packaging for their delicious caffeinated energy bars.

Rheal superfoods

The Challenge

The brand had only previously existed in one product format, with a different purpose, so we needed to balance an approach that was both faithful to the brand and existing product range, and brought the energy concept to life on a very different canvas.

The Solution

After exploring a wide range of different design concepts with Rheal, we landed on creative route which featured a series of new watercolour illustrations, hero’d the unique caffeinated feature, and introduced a cleaner off-white background to aid legibility.

Services Provided

Packaging design
POS
3D Rendering & Visualisations
Social Media Content

Rheal superfoods
Rheal superfoods
Rheal superfoods

The full range

Rheal superfoods
Rheal superfoods
Rheal superfoods
Rheal superfoods
Rheal superfoods

The Result

Rheal’s energy bars are now a key second product range to their offering. The product has helped the company grow from strength to strength, with new premises in the UK and branching out to a global audience.

The Result

Rheal’s energy bars are now a key second product range to their offering. The product has helped the company grow from strength to strength, with new premises in the UK and branching out to a global audience.