Energising an
established
travel brand

With over 45 years’ experience managing travel for teams, performers, crew, media, and sponsors, Travel Places are the leading specialists in sports, media, and entertainment travel. They approached us with an existing brand in need of a fresh injection of energy.

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The Challenge

We needed to capture the expertise, innovation and attention to detail that is at the heart of specialist travel. It needed to stand out with confidence in a range of sectors, while also staying true to its legacy. The brand had to reflect the breadth of specialisms, without being tied to specific events or destinations, ensuring it remained timeless and adaptable as the travel landscape evolved.

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The Solution

The solution was built around a dynamic and adaptable visual identity that captures the depth of understanding needed to ensure athletes and artists can perform at their best. Through considered use of photography, depth of colour and the hero icon, the brand conveys movement, precision, and expertise. Every element was designed to be interchangeable across sectors and to work responsively, ensuring consistency across all touchpoints. This approach created a bold, future-proof identity that amplifies Travel Places’ commitment to delivering exceptional travel solutions.

Services Provided

Identity Design
Brand Strategy
Digital & Print Assets
Iconography
Motion Graphics & Animation

The Result

The refined brand identity has established a clear set of guidelines that have been adopted throughout the business. Through a cohesive visual system they have been able to make an increased impact with their marketing, while maintain clarity and recognisability across all applications. These elements provide a strong foundation for future brand communications, reinforcing Travel Places’ position as the sport and entertainment travel experts.

The Result

“We really enjoyed working with Zap and getting creative new ideas on how we can develop our branding. The team have done a fantastic job of giving us a fresh look whilst retaining the many features of our branding that are important to our heritage. The results have hugely helped us to better showcase what we do as a company and freshened up our visuals, giving us a far more dynamic look.”

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Lucy Brooks, Head of Marketing, Travel Places

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Lucy Brooks,
Head of Marketing, Travel Places

Energising an
established
travel brand

The Result

The Result

–

–

Let’s work
together

Let’s work
together

Energising an established travel brand

The Result

The Result

–

–

Let’s work together

Let’s work together

Energising an
established
travel brand

Let’s work
together

Let’s work
together